Key account management / Peter Cheverton ; översättning: Fredrik Vrang. Cheverton, Peter, 1959- (författare). ISBN 9789144112404; Upplaga 5; Publicerad:
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2008: 271-273). 1. Key accounts are critical for future business Kjøp «Key Account Management» av Peter Cheverton til en god pris på ark.no. Bestill hjemlevering eller klikk&hent i din ARK-butikk.
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: Cheverton, Peter: Amazon.sg: Books Key Account Management by Peter Cheverton - Marketing & Sales 10-04-2021 3 By : Peter Cheverton.
6 träffar på Peter Cheverton. Key Marketing Skills | 1:a upplagan. Av Peter Cheverton. Pris fr. 279 kr. Finns som: Begagnad. Köp. Key Account Management | 6:e
by. Peter Cheverton. 3.34 · Rating details · 29 ratings · 1 review. Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers.
Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed.
Cheverton how to succeed at key account Apr 9, 2012 Peter Cheverton does a nice job highlighting several within Global Account Management. The list below expands on those sins within Key Jun 2, 2011 Key Account Management Bow-Tie Resource Approach. Figure 1 The bow-tie relationship. Adapted from Cheverton, P: Global Account importance and value opportunities of Key Account Management to buyers and sellers.
GSAB Key Account Management whit Peter Cheverton as trainer. 4 dec. 2020 — The average salary for a Key Account Manager in India is ₹690,839.
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2003:017 SHU EXAMENSARBETE Key Account Management i verksamheten En fallstudie av Enligt Cheverton (2000, s 7) är relationer själva hjärtat i KAM. av J Andersson · 2010 — 3.3.1 Key Account Management (KAM) . Trelleborg AB Carl Samuelson Key account manager. 2009-12-14 50 62 Cheverton, Peter.
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Ineko, Göteborg, 2017. Keywords: Key account management, customer relationship, business model innova- tion, B2B sales, selling, value creation, co-creation,
Includes bibliographical references and Adapted from Cheverton, P: Global Account Management and McDonald M, Millman, AF, and Rogers, B: Key Account Management: Learning from the supplier and customer perspectives The solution to the traditional bow-tie approach is the cross functional team matching buyer & seller resources (expert to expert), educating, learning and understanding Peter Cheverton Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed.
Peter Cheverton is Director of Insight Marketing & People, a key account management (KAM) consultancy and training firm. He is also the co-author of Key Account Management in Financial Services . Summary
What the customer thinks he is buying, what he considers “value” is decisive – it determines what a Peter Cheverton is a founding director of INSIGHT Marketing and People, a global training and consultancy firm specializing in Key and Global Account Management, Key Account Management (4th edition), a complete action kit of tools and techniques for achieving profitable key supplier status, also published by Kogan Page.
Cheverton Key account management. av Peter Cheverton. Inläst ur IHM, cop. 2004 av talsyntes. Talboken omfattar 14 tim., 3 min.. DAISY text och ljud. Key account management.